Article by AT Today UK

There are 12 million people with hearing loss across the UK and by 2035, it is estimated there will be around 15.6 million people with hearing loss across the UK – equating to one in five people.

What’s equally concerning is that there are 50,000 children with hearing loss in the UK and this figure is increasing rapidly. Although most people with acquired hearing loss are older adults (40 percent of over-50s have hearing loss, rising to 71 percent of people over 70), there is also an increasing number of younger adults with noise-induced hearing loss through activities or environmental damage.

In this digital age where children are spending an average of 23 hours a week on smartphones and other gadgets which equates to three hours 18 minutes a day, the dangers of noise induced hearing loss increases significantly. Every day, we experience sound in our environment, such as the sounds from television and radio, household appliances, and traffic.

Normally, we hear these sounds at safe levels that do not affect our hearing. However, when we are exposed to harmful noise—sounds that are too loud or loud sounds that last a long time—sensitive structures in our inner ear can be damaged, causing noise-induced hearing loss (NIHL) or partial deafness. These sensitive structures, called hair cells, are small sensory cells that convert sound energy into electrical signals that travel to the brain. Once damaged, our hair cells cannot grow back.

NIHL can be caused by a one-time exposure to an intense “impulse” sound, such as an explosion, or by continuous exposure to loud sounds over an extended period of time. Sound is measured in units called decibels. On the decibel scale, an increase of 10 means that a sound is 10 times more intense or powerful. To your ears, it sounds twice as loud. The humming of a refrigerator is 45 decibels, normal conversation is approximately 60 decibels, and the noise from heavy city traffic can reach 85 decibels. Long or repeated exposure to sounds at or above 85 decibels can cause hearing loss. The louder the sound, the shorter the time period before NIHL, or partial deafness, can occur.

With children and young adults spending so much time listening to music, watching YouTube videos, gaming, on social media channels and streaming, it is vital that parents understand the risks of NIHL and take steps to mitigate it. This could be limiting the amount of time a child spends on personal devices, banning devices from the bedroom or pre-setting timings on devices but none of these options will prove popular!

An alternative may be to look at purchasing headphones which are noise limited and will not exceed the recommended 85 decibels volume level such as the PuroQuiet headphones from Puro Sound Labs. The PuroQuiet is designed to keep music at suitable volume levels for children whilst maintaining a balanced sound signature. The default 85dB volume limiting prevents kids and teens from suffering the gradual but permanent hearing damage by cranking the sound up too high unintentionally.

The maximum 85dB is recommended by Hearing Health Foundation, OSHA and World Health Organisation as the safe listening level. The headphones also have an active noise cancellation feature that suppress ambient noise levels and provides a superior listening experience in even the loudest of environments. It blocks out daily noise and background sounds up to 22 dB, complemented by 82 percent noise isolation.

The ANC switch puts the wider world on mute so youngsters can listen clearly in a loud environment. It allows children and teens to enjoy an inspiring listening experience all to themselves without damaging their hearing health. It can also help calm children down in a loud and unfamiliar environment, reduce noise related stress and increase their overall focus on one thing without the distraction of ambient noise whilst playing, listening or learning.

Established in 2014, Puro Sound Labs is dedicated to fighting the growing epidemic of Noise Induced Hearing Loss by providing healthy, affordable and quality listening products. Founder Dave Russell learned that his youngest daughter had developed Noise Induced Hearing Loss with doctors identifying her headphone’s excessive volume as the likely cause. Without a safe alternative to the damaging headphones on the market, Dave set out to create the solution.

Puro Sound Labs has since created the world’s only studio-grade Bluetooth headphone that puts the safety of one’s hearing first. Puro Sound Labs is committed to building awareness and the pursuit of reducing the impact of NIHL by developing new products and technologies to provide a solution to this growing epidemic.

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